Live coach · No AI programs

A coach who sees every session you do

A personal program, technique review on video and a real human who notices when you disappear. Coaches from $60 a month, first 14 days free.

Cancel in one click. Full refund for the first month, no questions.

FORMAIRON
Bench press0 / 4
60кгon the bar

20 + 2 × 20

Next set: 60 kg × 8

This is the real session screen, not a picture.

Our standard

Human oversight, not generated text

Your program is written by a certified human. No model picks your weights or decides whether you should squat on a bad knee.

100%
of programs written by a live coach
0
AI-generated programs
4h
target turnaround on a video review

Sound familiar?

01

A program from the internet

Written for someone else. Nobody there knows about your shoulder or that five sessions a week is impossible for you.

02

An app with ready-made plans

The algorithm cannot see how you deadlift. It never could.

03

A gym coach at $100 an hour

It works. It costs $1200 a month and you travel on his schedule.

FORMA is the third option.

How it works

  1. 01

    A five-minute intake

    Goal, experience, injuries, what your gym has.

  2. 02

    Your coach builds the program

    A certified human, not an algorithm. Around your gym and your week.

  3. 03

    You train in the app

    One exercise on screen, a rest timer, the bar loading scheme. You never wonder what comes next.

  4. 04

    Your coach reviews your technique

    You film two exercises. The coach watches and tells you what to fix. The next day he asks how you feel.

FORMAIRON

Week program

  • Mon · Legs5 × 5
  • Wed · Press4 × 8
  • Fri · Pull4 × 6

Built by your coach, not an algorithm.

“Will he actually keep an eye on me?”

He will. Here is what that looks like:

  • Your coach sees every session the same day. What weights, how many reps, where you stopped.
  • The day after a session he writes to you personally. Not a bot. A real message from the coach who looked at what you did.
  • Miss two sessions in a row and he will see it and write. Disappearing quietly is not an option.

Coach

You gave 9 out of 10 on legs yesterday. How did you wake up, can you walk?

You

Legs are wooden but I walk. Upper body tomorrow as planned?

FORMAIRON

Coach review

Hips rise before the chest in the first inch. Drop to 100 kg and hold your back.
Got it, trying on Thursday.

What changes in three months

We launched recently. Real charts from real clients will appear here, with their consent. No stock photography.

FORMAIRON

Progress

Weekly tonnage

Results are individual and depend on starting condition, consistency and nutrition.

Coaches, not algorithms

Every coach passes a manual check of documents and experience. We decline more often than we accept.

See the coaches

What it costs next to a gym coach

Move the slider to your schedule and see the difference.

In-person coach

$720

$60 per session

FORMA

$155

Coaching package $150 + $5 service

You save $565 a month, and skip 12 hours of commuting a month.

The coach names the price, we set the frame

From $60 to $400 a month

Three package tiers, the coach picks the price inside the range

Cheaper as a pair

The second person pays 65% of the price when the coach enables the pair plan

  • A personal program your coach keeps updating
  • Running the session inside the app
  • Up to 12 video technique reviews a month
  • Chat with your coach and feedback after every session

14 days free. Cancel in one click. Full refund for the first month, no questions.

30-day guarantee

Follow the first month's plan and answer the morning check-ins. No progress — full refund plus a free month with another coach.

  • Refund with no interrogation and no calls
  • Switch to another coach in one click
  • Your data and training history stay with you

Questions

What equipment do I need?
Your coach builds the program around what your gym has. Tell us what is available and the program follows it.
I am a beginner, is this for me?
Yes. The coach starts with basic technique and light weights. Video review matters most for a beginner.
What if I miss a week?
Nothing is lost. The streak can be repaired and the coach adjusts the load after the pause.
Can I change my coach?
Yes, at any moment, from settings.
How does technique review work?
You film the exercise in the app, a minute at most. The coach watches and replies in text, usually within a day.
Does it work without internet in the gym?
Yes. The session loads in full and your ticks are saved offline.
Can I cancel any time?
Yes, from the app, with no messages to write. Access stays until the paid period ends.
Is there a guarantee?
Full refund for the first month, no questions asked.

First session today.

Nothing is charged until the 14 days are over.